This week, investors will get access to a new IPO that I believe is definitely worth your attention.

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The company is Agibank (AGI), and it’s going public with a mandate that looks very different from most fintech stories investors have heard over the past decade. 

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Instead of chasing affluent, tech-native customers already well served by incumbent banks and app-only challengers, AGI has built its business around the people those institutions consistently miss.  And that matters more than it might sound.

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You see, Brazil is one of the most digitally active financial markets in the world, yet millions of people remain underbanked or poorly served. 

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Traditional banks are expensive and bureaucratic. Digital-only banks are efficient but often fail to reach older, lower-income, or less tech-comfortable customers. AGI’s insight is simple: there’s a massive gap between those two models, and that’s where the growth is.

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The AGI Model

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AGI targets individuals who receive social security benefits, earn steady but modest wages, or work in the public and private sectors without access to affordable credit or practical financial guidance. These customers don’t need flashy features. They need reliable access to basic banking, transparent lending, and human support when things get complicated.

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That’s why AGI didn’t bet exclusively on an app.

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Instead, it built a hybrid model, combining a digital banking platform with a nationwide network of physical service hubs. This approach allows the company to scale efficiently while still meeting customers where they are, both digitally and physically. 

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To be sure, this isn’t just a social mission.  It’s a market opportunity. 

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AGI estimates its addressable market at over 100 million people in Brazil alone. These are customers with predictable income streams and real financial needs, many of whom are already participating in the economy but lack fair access to banking products.

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The company has already built a multi-million-customer base by focusing on secured lending tied to payroll and benefits, basic banking services, and straightforward digital tools supported by in-person assistance. That combination has allowed AGI to grow without competing head-to-head with larger banks on premium products or marketing spend.

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This latest IPO gives AGI access to capital to continue expanding that footprint: more service hubs, improved technology, and broader product offerings tailored to its core audience. It also gives public-market investors exposure to a fintech story that isn’t dependent on chasing the same customer everyone else is fighting over.

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Make no mistake: financial inclusion isn’t just a niche, it’s a legitimate growth category. 

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In a sector crowded with digital banks that look increasingly alike, AGI stands out by doing something less fashionable but potentially more durable: building infrastructure for the customers everyone else ignored.

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Agibank will trade on the NYSE under the symbol “AGBK.” 

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